7 Mobile Learning Myths

7 Mobile Learning Myths

From leaders in mobile learning- Upside Learning,

1. It’s just elearning on the phone

This is the most common misconception about mlearning which leads you to evaluate how to implement elearning on mobile devices. In reality, mlearning is different from elearning in terms of size of courses that can (or should) be delivered on mobiles; the context in which mlearning is accessed. Designers must consider the always on nature of phones which help capture the moment of creative learning and other such factors. I’d suggest staying away from converting existing elearning courses to mlearning unless you have a strong reason to do so.

2. It’s just learning on the move

Mobile learning is much more than just learning on the move. It is quite literally mobile everything. Sure some ‘learning’ can be delivered on mobile phones especially when spacing learning events/interventions or as part of a blended program – one of the three ways in which mobile devices can broadly be used in workplace learning. The best way to think mobile learning is to think ‘augmentation’ of performance or learning itself – as Clark Quinn argues in his book – Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance

3. Small screen size is not suitable for learning

Unless you are planning to deliver large elearning programs or 150 page documents on mobile, screen size should not be an issue. When your staff needs just-in-time information to perform better, screen sizes will not matter much. What will really matter is the ease with which users access information, how it is presented, and how usable it is in for accomplishing job performance. With newer phones the screen size is getting bigger, and the ‘small screen’ myth is being demolished as I write this.

4. Mobile content is expensive to create and distribute

This wasn’t really true a few years ago but and isn’t now either. Several tools are available to help you get started and create mobile learning for less. If you’re looking to create native apps that can be costly; you won’t need native apps for everything. You don’t even need a lot of interaction either- a simple checklist or a well written text & image file work just as well as a more sophisticated solution for performance support needs.

5. It’s not secure

Identified as one of the barriers to adoption of mobile learning in a recent ASTD research, this is probably the most valid myth on this list. If you lose your phone (and phones get lost all the time), your company’s intellectual property could be compromised. These days security solutions like encryption, password protection, and remote wipe/erasing of data can mitigate these risks. Also the BYOD policies in your organization will affect the security measures you need to adopt.

6. Create once and deliver on all devices

“Can you make my elearning run on my iPad as well?” – we’ve been increasingly hearing this request from clients. The desire to make everything available on all devices, even if it’s not going to be effective, is growing. It sometimes comes from a CEO who’s very excited by his/her own new iPad and at other times because of the perception that everyone else is doing it. I have argued previously that tablet learning is unique and should not be confused with elearning (desktops/laptops) or mlearning (mobile phones). Maybe this is just a matter of semantics, but to me mobile learning on tablets is different from mobile learning on phones.

7. SCORM compliance is a must

SCROM implementation for mobile learning solutions is little tricky, while not impossible. Different browser behavior and inconsistent or unreliable internet connections (sometimes expectedly when you work in basements or remote locations) contribute the most to problem implementing SCORM. You can achieve tracking without having SCORM compliance, so determine if you really need SCORM tracking.

Original Article: http://www.upsidelearning.com/blog/index.php/2012/07/05/top-7-myths-of-mobile-learning/

Please contact me if you are using mlearning.
I invite you to comment below on this post. …

Mobile Learning in Asia Soared to $2.6 Billion…$6.8 Billion expected by 2017!

Those are staggering figures for the mobile learning industry as gleaned from the Ambient Insight Learning Report and reported in the article: The Asia Market for Mobile Learning Products and Services: 2012-2017 Forecast and Analysis.”

Most of the income is from subscriptions to ‘value added services’ (VAS). Read the report–download from the link to the PDF below, and consider the mobile learning services you think are important to have.

The report was featured in a press release by Ambient (below)

Asia Generates the Highest Revenues for Mobile Learning on the Planet According to a New Ambient Insight Report

SEATTLE, March 26, 2013 — /PRNewswire-iReach/ — The Mobile Learning market in Asia is in a boom phase. Mobile Learning revenues in Asia will reach a staggering $6.8 billion by 2017, according to a new Ambient Insight report called, “The Asia Market for Mobile Learning Products and Services: 2012-2017 Forecast and Analysis.” Asia now accounts for 49% of all Mobile Learning revenues in the world.

In the 2012 market, Japan, South Korea, and China were the top buyers, respectively. By 2017, China will be the top buyer followed by India and Indonesia. The market conditions are extraordinarily positive, particularly in the developing economies.

Malaysia has the highest five-year growth rate in the region at a breathtaking 57.5%, followed by Thailand and Vietnam with equally impressive growth rates at 56.0% and 49.9%, respectively.

“Mobile Learning has spread like wildfire across Asia due in large part to a new product type we identified in 2009 called Mobile Learning value added services (VAS),” reports Sam S. Adkins, Chief Research Officer.  “The Mobile Learning VAS offerings in Asia have low subscription prices, yet collectively, they already have over 200 million subscribers. The revenues are huge and will more than quadruple in Asia by 2017.”

The free Abstract is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.

The demand-side section includes five-year forecasts for the following twenty countries: Australia, Bangladesh, Cambodia, China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Nepal, New Zealand, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

“By 2017, ten countries in Asia will be spending more on Mobile Learning than on eLearning,” comments CEO Tyson Greer.  “We call this the leapfrog effect. Buyers in Asia are not substituting Mobile Learning for eLearning, they are leapfrogging eLearning altogether. We see this happening in Africa as well.”

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value added services, custom content development services, authoring tools and platforms, and personal learning devices.

As of February 2013, Asia had 99 Mobile Learning VAS products, more than any other region and 45% of all Mobile Learning VAS products on the global market. Africa and Latin America have the next highest concentrations.

“While virtually all of the Mobile Learning VAS products on the market in Asia are offered by the device makers and telecoms, the content comes from third-party suppliers,” adds Adkins. “This is now a lucrative distribution channel for digital education content publishers.”

Over 140 Mobile Learning suppliers in specific countries in Asia are cited in this report. This will help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, sam@ambientinsight.com  News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE  Ambient Insight

Read more here: http://www.sacbee.com/2013/03/26/5293616/asia-mobile-learning-market-soared.html#storylink=cpy

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