Smartphone is the ultimate favorite of Mobile Workers.

mobile workersIf mobile workers were to choose only one device, 46 % of those surveyed would select a smartphone over an ipad, tablet or a laptop, as their preferred mobile device.

Mobile consumers surveyed by GfK ranked smartphones first in 11 of 15 common mobile device uses, including searching the Internet, listening to music and filming video. They preferred tablets for game playing, watching TV programs and reading books or magazines.

“The amount of time that people spend using smartphones is creating a sense of comfort that seems to trump concerns about screen size,” commented GfK Media SVP David Tice. “As smartphones become larger and more viewing oriented, they may erode the tablet’s advantages for even long viewing sessions. The fact that Generations X and Y have an almost native ease with smartphones will only accentuate this trend.”

The iPhone still trumps other mobile devices, with 30% of mobile workers selecting it if they had only one choice, followed by an iPad (22%) and a laptop (21%).

(Source: The iPass Global Mobile Workforce Report March, 2012)

More on mLearning from Kevin Corbett: Mobile Learning

mobile learning market

Mobile Learning Market Continues To Grow

The Mobile Learning Market is expected to reach $9.1 billion by 2015.

The worldwide market for products and services reached $3.2 Billion in 2010.

There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region.

The demand-side section includes five-year forecasts for the following twenty countries: Australia, Bangladesh, Cambodia,China (including Hong Kong and Macao), India, Indonesia, Japan, Laos, Malaysia, Mongolia, Nepal, New Zealand, Pakistan,the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

“By 2017, ten countries in Asia will be spending more on Mobile Learning than on eLearning,” comments CEO Tyson Greer.

“We call this the leapfrog effect. Buyers in Asia are not substituting Mobile Learning for eLearning, they are leapfrogging eLearning altogether. We see this happening in Africa as well.”

The five-year compound annual growth rate (CAGR) is 22.7% and revenues will reach $9.1 billion by 2015.

(Source: Ambient Insight Mobile Learning Market Forecast 2009-2014)

More on mLearning from Kevin Corbett: Mobile Learning

Mobile Learning Surges Globally

Mobile Learning and the World Market

mobile learningAmbient Insight reports a surging global mobile learning market. 

The countries with the highest growth rates (all over 60%) are China, India, and Indonesia.

The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature Mobile Learning markets on the planet.

More on mLearning from Kevin Corbett: Mobile Learning

Mobile Learning is Worldwide

mobile learningUS Leads the Global Mobile Learning Market.

In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan.

By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively.

(Source: The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis)

More on mLearning from Kevin Corbett: Mobile Learning

learning trendsAccording to the American Ambient Insight Report 2011, one of the growing learning trends is for 39% of organizations to  already be making use of a mobile strategy.

Additionally they reported a growth rate of 29.3% among US corporations buying mobile learning, including the large ones, like IBM, Kraft and Pepsi.

Anywhere, anytime, learning with a mobile devices should another  trend at all levels of school and college. I’m not saying we have to prepare students for work by “teaching how to use phones”. I am saying, the mobile devices should be seen as a valuable tool for learning, inside and outside of a formal school setting.

More on mLearning from Kevin Corbett: Mobile Learning

Mobile Devices Accessing The Internet

mobile learningI don’t know about you, but use my mobile devices (smartphone, tablets, and ipad) to access the Internet and other things–check email, update twitter, check-in on Facebook, etc.– MORE than I ever do to make phone calls!

By 2015, 80% of people accessing the Internet will be doing so from mobile devices.

How do YOU use your mobile device?

(Source: 2011 Horizon Report)

More on mLearning from Kevin Corbett: Mobile Learning