The Chris Hecker talk mentioned in the video: chrishecker.com
Greg Zichermann, of Gamification Co., discusses the use of gaming mechanics in developing successful marketing campaigns for your brand at the 2011 Innovation Forum.
www.techzulu.com Were driven by challenges and the desire to win. Its in our blood as humans, some more than others. Gamification fuels that drive and brings the competition to technology. We see it in web applications, mobile apps, project management tools, etc. But if youre a company looking to motivate your employees or engage with customers where do you start? Theres plenty of sites that will explain the theory behind gamification, but few that provide that platform like BunchBall. read more www.techzulu.com
This video blog entry is a companion to the article of the same title on EmergingEdTech.com [URL: www.emergingedtech.com A recent research paper sheds light on several ways in which educational games can facilitate the learning experience and benefit the student. The current trend towards the increased use of games and game mechanics in instructional situations could probably have been foreseen quite some time ago. Stretching right back to the primitive gaming technology of the ZX Spectrum in the early 80′s, kids were hooked. As a wider variety and higher quality of educational games have been produced, it is really no surprise that educationists have gravitated towards further use of them as tools in the learning environment. Is this necessarily a positive development, however? A recent article on the subject makes for interesting reading. Please click through to the URL to read the full article. Thanks!
Christian Montoya from Tylted (former VP of Product of OMGPOP) & Nick Caughel from Offerpop describe best practices from case studies including Sole Society, New York Times & Maple Leaf foods.